Articles

How to Buy Product Labels for Less

The Label Company WANTS you to save time and money. Seriously.The first thing to remember is that a label company wants you to get the labels that you want, at the best price possible.  To do that, they want to make sure that you purchase the right kind of...

Four-Color Process vs. Spot Color Printing

Four-color process printing is a process that uses four inks to lay down many  different colors. Most of the pantone gamut of colors are reproduced with just the four process ink colors.  The four colors are cyan, magenta, yellow, and the key color black...

Wine Labels: A practical example of why labels matter.

What type of label you use, the design of the label, the language of the label and other extrinsic clues all matter when it comes to the customers perception of the value. This was the subject of an Australian marketing study that covered 5 continents and...