Finding the right label for your bottle can be tricky. You have to take a myriad of factors into consideration to choose a label that not only looks good — but can do the job you need it to do.
The first thing you want to think about when choosing a bottle label is what kind of bottle you have. Is it a shampoo bottle? A lotion bottle? A wine bottle? Soda bottle? A shampoo or lotion label will need to be able to withstand moisture and a variety of temperatures. It will also need to be able to stand up to handling and possibly being tossed around inside a cosmetics bag. A wine bottle label needs to be attractive enough to stand out on the shelf, but doesn’t necessarily need to withstand as much humidity as a shampoo label would. However, wine and soda bottles should still be able to withstand cool temperatures and moisture.
You also need to consider every safety precaution and industry standard. Does your lotion have active ingredients that should be listed on the label? Have you listed the calorie count and ingredients of your soda? Then, you need to think about how to send a message about your product to the consumer using only a label. For instance, you may want to highlight the unique ingredients in your shampoo or the exciting flavors of your soda. Depending on which message you are trying to send, you will create a label to catch the attention of consumers. The finish, paper, color and ink can all have a major impact on the overall message your label sends about your product.
With so many considerations, it can be easy to feel overwhelmed — but don’t worry! At American Tape & Label, we have expert designers who can help you decide which materials and adhesives are best for your product bottle. We also stay updated on all of the industry standards — whether you are bottling a lotion, marijuana product, soda, hot sauce, beer or shampoo. We can take the stress and uncertainty out of the process to help make sure your labels are safe, durable and send the right message to your consumers. At American Tape & Label, we know you have worked hard to create your products, which is why we work hard to make sure they get the attention they deserve.