There are few products where packaging is as important as it is when it comes to bath and body products. People want to feel comfortable and safe about what they are using on their skin or hair. Lotion labels need to be able to immediately send out a message about the product. At American Tape & Label, we are proud to offer a variety of options to ensure your customers hear exactly what you want to say about the product. We know that consumers make buying decisions in a matter of seconds, and your product needs to have the perfect shelf appeal to get people reaching for your product. Your quality product is what will keep loyal customers, but the packaging is what helps you win that initial purchase.
When creating a label for a product like lotion, you want to make sure the image the label projects is the image that matches your product and your company. For instance, you might want to highlight the lotion’s unique scent, moisturizing properties or natural ingredients. American Tape & Label has a wide selection of inks, papers and finishes. We have a broad understanding of the bath and body industry, and our expert designers can help recommend the ideal combination to make your product stand out on the shelf. If you are looking to showcase the natural properties of the lotion, you might consider selecting a clear lotion label. These add a touch of class and elegance, but still allow your customer to see the product. Our bold, vivid inks can add the perfect pops of color to emphasize unique ingredients and draw customers to your product.
Another important thing to consider when selecting the materials for your lotion labels is durability. Bath and body products are often stored in moist environments, so the labels have to be able to stand up to heat and moisture. At American Tape & Label, we believe your labels should last as long as the product does, and we will make sure your lotion labels stand up against peeling, fading and bleeding. We will work with you throughout the entire design process to help you choose the proper materials for the job. You worked hard to make your lotion, and we’ll work hard to make customers take notice.