There are several things to consider when choosing a label for your product, but one increasingly popular option is using a transparent label. While transparent labels are not right for every product, they can work wonders for others. The benefit of having a transparent label is that it adds a sense of sleek minimalism while also allowing consumers to actually SEE your product before they buy it.
Being able to see the product makes consumers trust the product more. This is especially beneficial for natural products. An example of a food product that uses transparent packaging would be KIND bars and other KIND products. KIND bars are fruit and nut bars that use natural ingredients and are widely known as some of the healthiest bars. The transparent packaging gives consumers a sense of openness and — well, transparency. It says “hey, we don’t have anything to hide. Here is our product.” Granola bars, nuts, snacks and drinks are all great products for transparent packaging.
Clear labels can also be ideal for bath products and cosmetics. Again, it allows consumers to actually see the product. This gives the product a modern feel while also highlighting the product itself. This can be especially useful for makeup. It allows consumers to see the color and texture before ever buying. Lotions, shampoos, makeup, conditioner, facial masks, cleansers, soaps and other bath and beauty products are also wonderful products to use with transparent packaging and clear labels.
In short, clear labels say everything an opaque label says without getting in the way of the product. To help decide if transparent labels and packaging are a good idea for your product, contact our experienced design experts at American Tape & Label. We will work with you every step of the way to make sure your labels do your product justice.